Custom Embossing & Debossing

At Packaging Empire, we can help you add captivating embossing and debossing finishes to your custom paper bags, paper boxes, and cardboard rigid boxes. On top of embossing/debossing, you can aslo enhance the visual impact by adding spot UV and foil stamping.

Rigid Paper Box With Embossing

The rigid shoulder box above is an underwear packaging box. The pretty girl on the lid is debossed with fine details.

What is Embossing & Debossing?

Debossing and embossing are used to imprint images onto paper, leather, or vinyl and are widely used for luxury packaging, such as luxury paper bags, cosmetic paper boxes, and rigid boxes. In embossing, an image is pressed into the material so that the image raises from the surface. Debossing is the opposite of embossing; the area around the image is pressed so that the image is pushed down into the material instead.

To emboss an image, a logo or artwork must be used as a template in order to cut a metal die and a corresponding counter-die. The dies are typically made of brass, copper, or magnesium. Brass dies are stronger and they will last longer with repeated use. They are used for multi-level and detailed designs, such as an imprint of a human face. Copper, though usually cheaper than brass, will not withstand as many impressions and it will not be as effective for multi-level printing. Magnesium is much weaker than brass and copper, and it is used one time for simple, single-level impressions.

The Process of Embossing & Debossing

To begin the embossing process, the material is fit between the two dies and a press, then heat are used to squeeze the die imprint into the material. The result is a raised and exact copy of the logo or artwork. The embossed area is smooth because the heat and pressure act like an iron.